Small colour printers sitting in the office churning out rims of paper from 9 to 5, is what most people will think of the white plastic box, however do many of you know there are many businesses in the advertising, creative and graphic field that use the same printers to print on t-shirts, mugs, bags, and even banners. They are not some expansive special industrial machines that can only be attained by select few, but similar to the one that’s sits in the corner of the room.
OKI the printer company that has already established its presence in Malaysia for more than 10 years, specialises in such specialty printers, catering to the creative and graphic arts industry with their revolutionary colour printers that can print on any garments and materials. Now, the Japanese establishment deepens its foundation on this segment with the launch of another innovative product, the new Pro6410 Neon Color printer, that produces super bright fluorescent colours, giving users and businesses a whole new paradigm in their future offerings.
The Pro6410 Neon Color printer is a compact printer that fits snugly on a desktop and is capable of producing a myriad of neon colours on almost any type of media. Incorporating a unique black or white quick swap print cartridge feature, the printer makes it easy to produce fluorescent effects on either dark or light backgrounds. This unique approach offers the flexibility to use OKI’s neon white toner as, a security mark only revealed when checked under UV black light, or to provide a white background for transfer to dark substrates. This effect can be viewed under UV black light, while using 3D glasses the images are given a new dimension. Examples of use for the neon colours are items like banners, wrist bands, tickets and point-of-sale barkers including T-shirt and garment decoration.
New Revenue Stream
In business uses include now a new revenue-stream in garment and product decoration with these colours, personalisation, packaging and proofing, point-of-sale and in-store signage and education.
“The Pro6410 Neon Color liberates graphic designers and print houses from the limits of the standard CMYK colour spectrum. Businesses can now create stunning effects with brilliant neon colours to spark interest in various special offers that they might have for the day, for example, attractive signage, POS displays and window graphics using neon colour will all command the customer’s attention and increase sales. These new printers will therefore unleash the full creative and commercial potential of commercial printers, designers, copy-shops, technology and promotional printers,” said Goh Yin Hwang, Country Manager.
“The Pro6410 Neon Color printer is another OKI first with its stand-out feature of printing neon colours. There are so many possibilities by electrifying conventional graphics with bursts of high-voltage, fluorescent colour on almost any medium. It is part of our continuous commitment to innovation that opens up new, practical, revenue-generating opportunities for customers.” adds Goh.
Combining High Definition digital LED colour printing with neon toner technology, the Pro6410 Neon Color offers media versatility up to A4, paper weights up to 250gsm and cost-effective printing for a wide range of applications that previously required expensive proofing or manual printing techniques.
The Pro6410 Neon Color is part of the new Pro Series line-up that is primarily targeted at sectors producing creative designs as well as those with a volume print requirement, including print houses, advertising, design and other graphic arts businesses. Each printer in the Pro Series range is designed to help businesses save money, with high-capacity consumables reducing user intervention and contributing to lower running costs.
All OKI products are built on parent company OKI Data Corporation’s history of leadership and innovation. Most of OKI Data’s colour printing solutions feature single pass colour as well as proprietary digital LED and HD colour technologies. These technologies allow OKI to manufacture products that require fewer moving parts for increased reliability and outstanding colour output quality.
