Although still considered a relatively new player into the smartphone market, Neffos is steadily creating waves with the recent launch of its X Series – the Neffos X1 and Neffos X1 Max. In conjunction with its launch, Neffos also announces its appointment of a very much-adored personality among Malaysians, Nur Fazura! The local actress, singer and TV host will be representing the Neffos X Series as the official brand ambassador while also helping to propel the smartphone brand forward.
Held on 5th February at Sunway Pyramid, both the X1 and X1 Max were also in attendance for all to see. Both smartphones feature a metallic body exterior with a dual-curved back that tapers towards the sides to allow for a more ergonomic fit. The subtle curves also makes the X Series easier to hold and operate one-handed compared to other devices of a similar size. Running on the Octa-core MediaTek Helio P10 chipset with up to 4GB of RAM and 64GB of internal storage. The X Series also supports dual-band Wi-Fi and multiple LTE bands for fast internet access where available, which in turn makes it more capable of handling like a high-end smartphone but with an entry- to mid-level pricing.
“We wanted someone who can truly capture the essence of Neffos, and elevate the brand to be among the serious contenders in Malaysia. Fazura was our first choice as she possesses all the criteria that we were looking for, so it came as no surprise to appoint her as the ambassador. Everyone knows that Fazura lives a fast-paced life, so having a quality device that is accurate and precise of up to 0.2 seconds as well as reliable is very crucial. The Neffos X Series smartphone does just that, providing Fazura with the perfect combination of speed and style,” said Kelvin Lim, Senior Marketing Manager, TP-Link Distribution Malaysia Sdn. Bhd.
As one of the most recognisable faces in Malaysia with a keen sense of fashion and style, Fazura was an obvious choice for Neffos. “I’m proud to be able to represent of the most ambitious, innovative and fastest growing brands in the country. With my role as the Neffos ambassador, I’m looking forward to introducing more exciting and inspiring innovations from the brand to Malaysians. The Neffos X Series smartphone definitely fits my everyday needs. It has a superb camera quality with PDAF function which I adore, not forgetting the super fast fingerprint unlocking system – both capable of responding perfectly in just 0.2 seconds; combined with a stylish metallic design that is fashionable,” said Fazura.
