Samsung Electronics America launched Samsung Creators, a new initiative that empowers storytellers, partnering with them to generate content across a variety of audiences and channels to show everyday creators what’s possible with Samsung VR technology.

“We want to bring the power of VR technology directly to the people,” said Samsung Electronics America’s Chief Marketing Officer Marc Mathieu. “To help creators learn and perfect the art of VR storytelling, we’ve built an entire VR ecosystem that pushes beyond the frame and empowers them to develop unforgettable, immersive stories, and inspires us all to do the same.”

In addition, recently Samsung launched Samsung VR– formerly known as Samsung Milk VR – which now supports user generated content. Creators can load their own 360-degree videos to the Samsung VR platform for sharing and for the first time view them in Samsung Gear VR.

In July, Samsung Creators will launch a competition, challenging aspiring, indie filmmakers and creators to develop VR / 360 content, using Samsung’s VR products.  Ten winners will be chosen, one from each of the following ten categories:  Music, Auto, Science and tech, Gaming, Travel, Fashion, Culinary, Cause-related, 4D and Sports.

With these announcements, Samsung delivers the first end-to-end VR ecosystem that enables creators to shoot, stitch and share like never before.