Based on leaks and information that has trickled down the rumour mill, we know that Apple is planning on bringing over four iPhone 12 models this year. The problem with this situation is that we didn’t know how much they would cost you, until now.
This comes from Korea’s The Elec, who give us a base as to what to expect for Apple’s next iPhones. The Elec had an interview with analyst Chung-Hoon Lee of UBI Research, who detailed possible price points for each model of the iPhone 12 lineup.
So far, as per what we know, the devices lineup could look like this:
- iPhone 12
- iPhone 12 Max
- iPhone 12 Pro
- iPhone 12 Pro Max
Based on this lineup, Lee goes on to estimate that the cheapest and smallest iPhone 12, measuring in at 5.4-inches, would start at $700. The iPhone 12 Max, sporting a 6.1-inch screen could be $50 more, at $750.
The 6.1-inch iPhone 12 Pro and 6.7-inch Pro Max may cost $999 and $1,099 respectively. Which is the same as the current iPhone 11 Pro and iPhone 11 Pro Max.
The interview also dives further into Apple’s difficulty of bringing two cheaper models at more affordable prices. Apparently, all four iPhones are running OLED panels, and considering the pandemic we’re in now could limit sales, Apple’s pretty much in a spot where they have to keep costs down.
Apple are reportedly working on integrating touch-sensitive layers on the phone’s scree into the panel itself, Lee detailed. But Apple is still working with multiple display suppliers at the same time, so it’s uncertain on whether they’ll actually be able to cut costs to bring about an affordable iPhone lineup.
But of course, it goes without saying, these prices could change totally as per what Apple ends up working with in the current market. Considering that rumours suggest that all four in the lineup will be 5G capable, they might just bump up those prices depending on their costs.
Either way, I’m interested to see how Apple works this out. If they somehow do launch four devices simultaneously, and adding their recently released iPhone SE 2020, that would mean Apple is releasing five devices in total for the year. That’s more than I’ve ever personally seen, if I recall correctly.