Multimedia Development Corporation (MDeC) recently announced the return of the biggest online sale event in the country, #MYCYBERSALE, which will take place from 28 Sep to 2 Oct 2015.
#MYCYBERSALE is an initiative under Digital Malaysia to catalyse the growth of the eCommerce industry, which is an important contributor to the digital economy and eTailing is a fast-growing component within this industry. The campaign aims to increase the domestic eCommerce revenue by encouraging SMEs to be part of eCommerce ecosystem and generating online shopping demand from consumers.
The first #MYCYBERSALE in 2014 generated RM67million in revenue from 227,000 successful transactions, with over 200% increase in online traffic reported by participating eTailers.
“Given the great response last year and seeing how #MYCYBERSALE was also able to transform consumer lifestyle, as well as the way of doing business, #MYCYBERSALE 2015 is bigger and better to continue growing the eCommerce industry and bringing the ecosystem together to embrace the Digital Malaysia agenda, said Dato’ Yasmin Mahmood, the CEO of MDeC.
The campaign this year will hosts over 400 participating eTailers including those outside the Klang Valley, such as from Sabah, Sarawak, Johor, Penang and Negeri Sembilan. This shows more than a 40% increase of participating eTailers, compared to 2014.
More popular eMarketplaces, such as 11street.my, GEMFIVE, Go Shop, Qoo10 and Agrobazaar have also joined the line-up this year, alongside Lazada, Zalora, Lelong.my, Rakuten and Groupon who continue to support this Digital Malaysia initiative.
#MYCYBERSALE 2015 is also expanding to target regional shoppers, specifically from Singapore, Brunei and Indonesia. To cater for these bigger markets and to allow longer shopping period, #CYBERSALE 2015 is extended to 5 days, compared to only 3 days last year. Maybank and Visa will also assist to reach the target consumers as #MYCYBERSALE 2015 official promotion partners.
Exclusive and exciting deals up to 90% discounts on a wide range of products; including clothes & accessories, kid & baby, home & living, books & media, health & beauty, electronics, travel and more, await the shoppers throughout 28 Sept – 5 Oct 2015. Lucky draw contests will also be conducted throughout the sale period to appreciate and reward supportive eShoppers with attractive and bigger prizes (worth more than RM50,000) this year.
