Firefox OS was first unveiled in 2013, with the aim of targeting the developing world and late adopters with low-cost handsets. However earlier today, Mozilla has announced at its developer event in Orlando that they would stop developing and selling Firefox OS smartphone. Though it would continue to experiment in the realm of connected devices and Internet of Things networks.

Mozilla provided a statement, from SVP of Connected Devices, Ari Jaaksi:

“We are proud of the benefits Firefox OS added to the Web platform and will continue to experiment with the user experience across connected devices. We will build everything we do as a genuine open source project, focused on user experience first and build tools to enable the ecosystem to grow.

Firefox OS proved the flexibility of the Web, scaling from low-end smartphones all the way up to HD TVs. However, we weren’t able to offer the best user experience possible and so we will stop offering Firefox OS smartphones through carrier channels.

We’ll share more on our work and new experiments across connected devices soon.”

Failed to spark consumer interest, Firefox OS devices were always lackluster in terms of features and pricing. The lack of native apps didn’t do the platform any favours, either.