Mountain Dew and Honor of Kings, the world’s most-played mobile MOBA game, have launched the Dew Challenge 2025, Malaysia’s largest community tournament, with RM500,000 in prizes up for grabs.
The tournament, which began on 10 February, will culminate in a Grand Finale from May 23 to May 25, 2025. It features three competitive tiers, allowing players to climb the leaderboard for a chance at esports glory.
“Honor of Kings represents innovation and excitement, qualities that align perfectly with Mountain Dew’s bold spirit,” said Amy Gan, Vice President of Marketing at Etika Sdn Bhd. “Together, we’re creating a gaming experience that goes beyond competition—it’s about building a thriving community.”
Ashley Phuah, Senior Business Development Manager, Southeast Asia for Tencent, added, “Mountain Dew’s pioneering spirit in creating dynamic, interactive experiences aligns perfectly with Honor of Kings’ dedication to immersive gameplay and community engagement.”
Muhammad “Flava” Farouq, professional esports commentator, shared his excitement, stating, “Having been part of the very first Dew Challenge as the official caster, I’ve witnessed firsthand how this platform has discovered and nurtured incredible esports talent. Now, with Honor of Kings taking centre stage, I’m excited to see a new generation of esports athletes rise to the occasion.”
Players can register at DewChallenge.com and compete for rewards, including Honor of Kings tokens and exclusive merchandise.
