Trends for short film release instead of commercials during festive period is nothing new, the late Datuk Yasmin Yusoff with her amazing take on Malaysian life in her Petronas ads were hallmarks of how these films effected the viewers. Maxis with its ‘The Last Kite-Maker’ advertisement last year takes a leave from the legacy left by the director and saw the video winning the YouTube Ad of The Year award 2016.

This year the telco has released another video ‘The 50-Year Promise’, a deeply moving short film about long-lost siblings who search for each other with the help of technology. Inspired by true stories, the ‘The 50-year Promise’ hopes to encourage Malaysians to reconnect, reunite and capture lost years with family and friends this Chinese New Year, no matter how far apart or how long they’ve not seen each other, using the Internet.