The largest congregation of gamers, publishers, developers and animators will once again arrive in Japan for this years Tokyo Game Show to unveil their work and offer glimpse of whats coming in 2020. Big brands like PlayStation, Bandai Namco, Capcom, Microsoft XBox and many more will all compete to outdo each other on the stage for a lucrative pie that’s worth over USD19 Billion.
With Malaysia’s aspiration of becoming a serious player in the gaming arena, Malaysia External Trade Development Corporation (MATRADE) is actively getting involved in roping local firms to get exhibition opprtunnity at TGS 2019. Last year was the first entry for firms to the show with another mission planned this year under the Export Acceleration Mission (EAM) on Games Related Products & Services. The EAM will take place from Sept 10-15, MATRADE said in a statement today.
The mission will comprise of over 12 Malaysian companies, showcasing their capabilities in computer-generated imagery (CGI), 3D game modelling, game development and also Intellectual Property (IP) in animation to major digital entertainment players. Companies taking part in the EAM include Blimp Media, Camou Studio, Fuluso, Gamelobb, Illusionist Production and Lemon Sky Animation.
“Our presence there (at the TGS) will definitely boost Malaysia’s brand as a leading hub for digital content in this region,” said Jamaliah Jamaluddin, director of MATRADE’s electrical & electronics, ICT and machinery & equipment section.
She said the EAM aims to enhance the promotion of Malaysian companies to high-value buyers and partners from Japan, Korea, Taiwan and other parts of the Asia Pacific region.
In 2018, the participation of Malaysian companies in the event recorded a potential export value of RM155.1 million.
“Japan is known as the world’s leader in the gaming industry, with a total value of the industry there reaching US$19.2 billion.
“South East Asia has become a major provider of outsourcing gaming services to many Japanese corporations due to Japan’s high cost of labour and creative talent,” she said, adding that this presents a huge opportunity for Malaysia as the country is known to have high-skilled game engineers and strong capabilities in areas such as IP.
Last year, the industry recorded an export value of over RM687 million.
“The TGS provides a platform for our small and medium enterprises (SMEs) in the industry to meet with their counterparts who are looking for outsourcing or work-for-hire and partnership.
“The event also provides independent video game publishers, especially start-ups, an opportunity to network with the major players,” she said.
This year’s TGS features over 668 exhibitors and is expected to receive almost 300,000 visitors.
