Malaysia Airlines’ MABHackathon event was brought to a close with a final 25 hour hacking session over the weekend at Malaysia Airlines Training Academy (MAA) in Kelana Jaya.
The hackathon challenge is a project led by the airline’s IT Division. Started in November and lasted over four months, the challenge started with the Discovery Challenge, followed by The Ideation Lab, Pre-hack and lastly, The Hack Day.The two-day Hacking event saw 100 participants split into 21 teams, competing to develop prototypes of mobile applications using the API and platform provided by Malaysia Airlines Berhad IT Division, Amadeus and IBM.
The hackathon draws on creative and innovative ideas and solutions to help the airline improve customer experience and the efficiency of the airline’s operations.The participants were judged by a panel from the group presented their prototypes to a panel of judges from MASwings, Firefly and Aerodarat Services; industry experts; as well as partners from the Travel & Transportation Industry Leader, IBM Asia Pacific, Greater China and Japan, Maxis and Malaysia Digital Economy Corporation (MDEC). All 21 applications from each respective groups were evaluated based on the user interface and experience, innovation, impact, resources sharing and overall quality.
Below were the finalists of the Hackathon event:
|
Category |
Hacker Teams |
| 1. |
In-Flight Entertainment (IFE) |
The Gravity WolfPack |
| UNITEN |
| Paper Plane |
| 2. |
Passenger Notification |
Forward Slash |
| Worldly |
| TM |
| 3. |
Embarkation
Tracking Unaccompanied Minors/Special Needs Passengers |
Ukay Wizard |
| Hack Def |
| 4. |
Marketing/Branding:
Auto Upgrade and Business Class bidding |
Fly Hacker |
| Team App |
| 5. |
Plan & Purchase:
Personalised Fare, and Services |
Pied Piper |
| 41SS |
| Big Hero 4 |
| 6. |
In-Flight Wi-Fi |
Yea Boiss |
| Champion |
| Mentadak |
| 7. |
Customer Care |
Simplified |
| MyTeam |
| 8. |
One Time Mobile App (all in one booking & in-flight info) |
TCS |
| 9. |
Destinations, hotels and tourist spots suggestions upon booking/check-in |
GoQuo |
| 10. |
Marketing/Branding |
Twenty Kay |
Malaysia Airlines’ CEO, Peter Bellew said, “We are optimistic that the MABHackathon will help position the airline to be more creative and innovative, and ultimately, provide our customers with a more superior experience while improving the efficiency of the airline’s overall operations.”
Below are the winners of the event:
| Winner |
Prizes |
Hacker Teams |
| Grand Prize |
Cash prize of RM20,000
Return Economy Class tickets to London. |
Ukay Wizard |
| First
runner-up |
Cash prize of RM15,000
Return Economy Class tickets to Sydney |
The Gravity WolfPack |
| Second
runner-up |
Cash prize of RM10,000
Return Economy Class tickets to Seoul |
Paper Plane |
| Special/ Most Promising Award |
Return Economy Class tickets to any domestic or ASEAN destinations |
Team App
FlyHacker |
All winners are entitled to a three-month incubation programme in the Malaysia Airlines Innovation Lab and given exclusive entry to the National Big App Challenge 4.0, a Malaysia Digital Economy Corporation (MDEC) initiative.
The MABHackathon was sponsored by IBM, TCS, GoQuo, Cloudera Sedania, Grab, Thales, together with support from technology partners, Maxis, Amadeus, Getronics and TM as well as strategic partners, MDEC and MaGIC.
