Microsoft enters the affordable market.

Ever since Malaysia was introduced to sub-RM 500 smartphones, everyone is now able to afford a smartphone without having to save for months. Not wanting to miss out on this extremely lucrative market, Microsoft has decided to jump into the fray with the Lumia 535 Dual SIM.

Priced at RM 429, this Windows Phone powered smartphone features a wide-angle 5 megapixel front facing camera and a 5-inch display. Also included in the smartphone are five integrated Microsoft experiences such as Skype, 15GB of free OneDrive cloud storage, Microsoft Outlook, the original Office suite that contains Word, Excel and Powerpoint, as well as Xbox Live.

To further enhance the Lumia 535, numerous other features were included in the phone. The preloaded version of Windows Phone 8.1 as well as the Lumia Denim update allows users to experience the one-swipe Action Center, Word Flow, Live Folders and Consumer VPN. It is also packing a powerful quad-core processor that allows users to enjoy websites, leading apps and games, and smooth multitasking for switching between these experiences.

“Many people, especially the younger tech-involved audiences, aspire to own the latest flagship smartphone, but often don’t have the means to get it,” says Bruce Howe, General Manager of Microsoft Mobile Devices Sales for Malaysia, Singapore, and Brunei. “With access to the best services right out of the box, including the latest Windows Phone 8.1 update, Lumia Denim, Lumia 535 Dual SIM helps people do more of what they want, for less.”