Yahoo! and Crisp Media, a mobile advertising media, technology and services company, announced the launch of Singapore Health Promotion Board’s (HPB) mobile rich media campaign, “Lose to Win”. This first of its kind mobile campaign, which is powered by Crisp Media and running on Yahoo! Mobile in Singapore, was created by OMD to amplify mobile video views and Facebook interactivity for HPB’s “Lose to Win 3” programme.

Since its inception in 2009, Lose to Win (LTW) has been a highly successful holistic weight-loss programme, which has helped over 1,000 Singaporeans lose weight and regain their health in a safe way. This year, the LTW campaign is focusing on social media as its key platform in delivering the exciting weight-loss transformations and personal journeys of participants who are committing themselves to learn and adopt healthy lifestyles, in a personal way. These weekly videos, which also feature nutrition, physical activity and mental wellness tips that are beneficial to viewers; are shared on the Facebook Lose to Win page and HPB’s YouTube channel.

The campaign will run on Yahoo!’s mobile properties until end April.