With the growth of content creation on YouTube and Twitch nowadays, it makes sense that Logitech would want some stake in the ever-growing market. The company announces that it has acquired Blue Microphones, a known name producing quality microphones, for $117 million.

Logitech already makes its own headsets, but acquiring Blue gives the company a better foothold in the industry. Blue’s products are used by known music artists the likes of Bob Dylan and Imagine Dragons Blue. Apart from that, Blue sells its products at varying prices, from cheap microphones targeting the average customer, to studio-level hardware boasting high-fidelity audio.

“For Logitech, this is a new space,” says John Maier, CEO of Blue Microphones. “But, at the same time, it’s not at all. Gamers are already using our Logitech G webcams to stream. People are video calling with friends and family thanks to Logitech every day. And in business, our audio and video know-how is apparent every time a video meeting takes place at the office. Joining up with Blue and their microphone lines is a logical adjacent opportunity with great synergies.”

Going forward, we can expect Logitech to push more emphasis on quality microphones. If you enjoy creating podcasts, streaming, or hosting vlogs, you might already be a potential customer.

If you’re curious to see what Blue Microphones’ products are like, here’s a closer look at them.