LG Electronics is set to unveil its latest innovation, the “AI In-Vehicle Experience,” at CES 2025. The AI-based in-cabin sensing solution leverages LG’s Vision AI technology to enhance safety and convenience by detecting and responding to vehicle occupants’ needs while optimising cabin conditions.

The system integrates the Driver Monitoring System (DMS) and Driver and Interior Monitoring System (DIMS), both of which will be demonstrated through interactive simulations at CES. These features provide real-time analysis of the driver’s physical health and emotional state using heart rate monitoring and facial expression recognition, aiming to improve road safety by assessing alertness and well-being.

Eun Seok-hyun, President of LG Vehicle Solution Company, stated, “With LG’s Affectionate Intelligence technology, LG’s exceptional in-cabin solution provides automakers with performance, quality and flexibility, while providing drivers and passengers with a safer and more enjoyable on-road experience.”

LG’s innovation is designed to adapt intuitively to individual preferences, offering tailored services such as personalised driving routes and updates on road conditions and nearby infrastructure. It underscores LG’s commitment to expanding the mobility experience through cutting-edge technology.

The “AI In-Vehicle Experience” will be showcased under the theme “Life’s Good 24/7 With Affectionate Intelligence” at LG’s CES booths.