Building on its instant picture camera, Leica Camera AG unveils its first worldwide special edition Leica SOFORT ‘LimoLand by Jean Pigozzi’. For the uninitiated, Jean Pigozzi is a photographer, art collector and entrepreneur who is the creator of the LimoLand fashion label, which results in the eye-catching, unique and colourful version for the camera.

The special edition Leica SOFORT shares similar technical features as compared to the standard models in Orange, Mint and White. It offers plenty of modes to shoot in, like Automatic, Party & People, Sport & Action and Macro. There are also creative programmes for multiple and time exposures, a Selfie mode and even a self-timer with two different delay times.

To give you the best results with every shot, the Leica SOFORT  automatically adapts parameters such as exposure time and aperture to the programme the user selects. The flash can be triggered automatically or you can choose to turn it on or off. There is also a rectangular mirror at the front to assist you in your selfies.

The Leica SOFORT ‘LimoLand by Jean Pigozzi’ will go on sale at the   . The special edition will also feature a red carrying strap in high-quality nylon, finished with a leather trim. The strap is made by Artisan&Artist and will feature the Mr. Limo logo in blue. Coming together with the purchase of the camera is a set of instant picture colour films with a total of 20 exposures.