Lazada Regional Trade Opens with DFTZ; Looking to Engage Singapore

Malaysian small and medium enterprises (SMEs) can now enjoy better and faster access to the Singaporean market; this now comes into play immediately after Lazada regional trade capabilities fired up with the Digital Free Trade Zone (DFTZ). The move will further improve the seamless trading process between Malaysia and Singapore.

lazada is offering digital free trade between malaysia and singapore

This latest move will allow sellers to enjoy faster and more efficient cargo clearance, GST exemptions, and faster export processes. Thusly, over 100 Malaysian Lazada sellers can now market their goods and services to Singapore. Right now, this pilot will have more than 50,000 products receiving direct promotional access to Singapore.

Among other things, this Lazada regional trade will offer Singaporeans access to a wide array of categories, from ‘Fashion’ to ‘Sports & Travel’, and more. Popular Malaysian brands, such as Carlo Rino, Pensonic, and Swan are also available. Lazada put together all these as direct precedence for its upcoming 6th Birthday Bash. The party is for its Malaysia arm.

The DFTZ is the first e-hub to exist outside of China. Like regular Free Trade Zones, the DFTZ eliminates government regulations and other interventions. In many ways, this enables organisations to freely manage their operations better. To-date, the regional trade arrangement with DFTZ only applies to Singapore; as for other Southeast Asia countries, they will be coming online in due time. It’s just a matter of when now.

Another big aspect of the DFTZ is its central warehouse at KL International Airport (KLIA) Aeropolis. SMEs, by default, will have access to this warehouse, allowing for efficient digital free trade using advanced logistics technology. Further to that, they’ll need to upload their wares or services, via Lazada. In seconds, the details will replicate itself across all related eCommerce portals.

“This is a significant milestone in Southeast Asian e-commerce, one we are proud to lead. We see huge potential for expanding trade across Southeast Asia; as is, we know that loads more to do,” says Hans-Peter Ressel, CIO, Lazada Group.

While it does precede the next event, this announcement still follows hot on the heels of Lazada’s 6th Anniversary campaign. Throughout this three-day period, users can enjoy various promotions and giveaways. The campaign takes place from 24th to 26th April in Singapore, and 25th to 27th April in Malaysia.

For more information on Lazada’s latest regional trade efforts, click here.

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