Lazada Malaysia has set a new record during its 9.9 Big Discovery Sale, beating its full day 2018 9.9 sales tally in 2 hours. As the 24-hour sale came to a close, Lazada reported a sales volume increase of over 3x compared to the previous year, with 500,000 items sold in the first 2 hours alone.
“We are once again overwhelmed by the support received from Malaysians during this Lazada 9.9 Big Discovery
Sale. To celebrate our 9.9 first anniversary, we wanted to offer our customers the chance to experience as much of the Lazada’s features and offers as possible, by enabling them to Discover more and the results have been
staggering,” said Leo Chow, Chief Executive Officer of Lazada Malaysia.
“This 9.9 we strived to create more visibility on the assortment of the best deals, allow more time for Discovery
through Chup Dulu, and collect more rewards while enjoying our innovative and immersive Shoppertainment
highlights such as GUESS IT and LazGames. We look forward to our customers receiving their purchased
Discoveries which are fulfilled through our industry leading logistics, payment and technology ecosystem.”
At its peak, shoppers were making more than 4,600 purchases per minute, with over 14x more customers using
their Lazada Wallet over the 24-hour period. This showed an increase in preference for cashless transactions,
which provided customers a payment option with cashback and discounts.
Lazada’s top sellers saw a sales uplift of nearly 340% versus the same period last year. Categories showing the highest growth included Home Appliances (over 3x), Fashion (over 3x), Groceries (over 7x) and Digital Goods, including online to offline food and beverage vouchers, insurance, travel and hotel packages as well as mobile top ups (over 8x). Popular Digital Goods include vouchers for meals at KFC and Tony Roma’s, and Baskin Robbins ice cream.
The Mobile and Tablets category also experienced a spike in sales, with Apple’s Flagship Store on LazMall raking in one month’s worth of sales in just 24 hours.
Among the first items to sell out in the first second of the sale were the Dyson Air Multiplier Tower Fan, Toshiba 32” HD LED TV, and HETCH Cordless Dual Battery Vacuum Cleaner. All stocks of Prego Spaghetti and ILIVE V55 Pro Robot Vacuum Cleaner sold out within the first five minutes, as well as stocks of Fernleaf Full Cream milk, Wetty Wet Wipes, MAGGI 2-Min Curry and Lactogrow 3 BIB milk formula, which were sold out within 40 minutes.
Malaysians shopping for their families also bought over 70,000kg of baby milk formula, which is covered under
Lazada’s Milk Formula Guarantee Programme. Malaysian parents also purchased more than 10 million pieces of
diapers in 24 hours, 1 million of which were pre-ordered through Lazada’s Chup Dulu pre-sale feature.
It seems with each sale Lazada has, Malaysians always find a way to beat out previous records. Man, we really loves sales and online shopping, don’t we.