Last week, Adknowledge announced its new advertising platform called AdParlor and the Instagram advertising campaign created to inroduce it.

Today, KFC Malaysia is officially one of the brands to jump onboard this campaign with a #perghpedas tagline, promoting their Ayam Masak Merah Zinger Rice Wrap. KFC Malaysia new meal is based on Malaysian’s local favourite cuisine, “Ayam Masak Merah”.

The Instagram video ad will be integrated into KFC Malaysia’s other active social media sites using AdParlor. The campaign will run until 31 October. Here is the advertised video:

https://instagram.com/p/8jtKpqpcUe/

AdParlor, the new software extension created by Adknowledge, gives advertisers the ability to place ads on all the major social sites from a single platform. At the same time, the software extension supplies advertisers with key insights for improved targeting and campaign efficiency.

With so many debates about the good and evil of ad blockers on web browsers, Instagram advertising may be a new medium for advertisers to reach the consumers . Adknowledge hopes the campaign will set the new path for advertising in Asia.

Damien Lavin, MD of Adknowledge Asia, SEA and ANZ says: “We’re excited to help our clients take advantage of an extremely relevant and engaged audience across Instagram.”

AdParlor has shown great potential with hundreds of high profile clients, such as American Express, Coca-Cola, LG, Mindshare and Starcom.