How do you up the energy of a city dubbed the ‘Entertainment Capitol of the World’, mention Las Vegas and a plethora of fun and exciting things come to mind from casinos, neon lit boulevards, street performers, world class shows, Celine Dion and a host of others. JBL did just that when the audio specialist organised the JBL Fest, dazzling guests by bringing big names in the entertainment industry for an unforgettable 72-hour party.
Known for exceptional audio quality speakers and even had its system used in Woodstock, JBL for the for second year running hosted and organised JBL fest bringing together celebrities, musicians and customers for an ultimate brand experience and indulge in the best of what the music industry can offer. Taking place in October, this year parent company Harman roped in mega talented artists, industry influencers and athletes, hosted by model Olivia Culpo with performances by Pitbull, Ellie Goulding, Tinie Tempah and DJ Tigerlily. Attending the events included the iconic Quincy Jones, Priyanka Chopra, AR Rahman, Magic Johnson and much more.
Customers and media from respective countries were flown in as a treat to enjoy the fun-filled 3 day event, kicking off with the Platinum Party held at the opulent Omnia Club at the Caesars hosted by non-other than Mr Quincy himself. The following night bus loads of guests were ushered to Brooklyn Bowl for a thrilling evening with performances from Tinie tempeh and the impeccable Ellie Goulding who did her best despite carrying a sore throat. Leaving the best for last, JBL Fest raised the temperature on day 3 occupying the enormous SLS Hotel pool, turning it into mini concert stage and reserving it exclusively for the indomitable Mr Worldwide with DJ Tigerliy spinning at the consoles.
“JBL Fest is such a unique way for our biggest fans to truly live the brand and experience the energy that makes JBL so unique,” said Ralph Santana, Chief Marketing Officer at HARMAN. “In addition to putting on a truly legendary experience for thousands of consumers, it’s gives us an opportunity to connect with some of our most important brand loyalists—our customers, retailers and partners.”
Apart from entertaining guests with fun and games, Harman also organised breakaway session with professionals from the industry briefing participants on branding, audio essentials and scoring for the big screen.
Throughout the event, JBL latest audio products were on display including the Pulse 3 Bluetooth Speaker, Soundbar, wireless headphones and smart speakers.
In Malaysia, JBL is exclusively distributed by Hot Gadgets with most of the consumer range audio equipment’s found in major retail outlets and shopping malls.
