Samsung just unveiled a TV that could have very easily been mistaken for an artwork. The Frame will soon be available for Malaysians to decorate their houses with – or to confuse unsuspecting guests.
Redesigning traditional TV, The Frame is designed not only as a functional screen that allows users to enjoy their favourite entertainment; it is also a statement piece for displaying customisable art pieces at home.
The Frame comes in 55-inch and 65-inch models. Unlike conventional TV, The Frame doesn’t fade to black when powered off – rather, the display transforms into bespoke works of art. Through the Art Mode feature, The Frame can display a choice of 100 exclusive works of art by 37 renowned designers or family photos; all controlled using a smartphone application.
The display is equipped with a brightness sensor, allowing for the contents that are displayed on screen to adjust to natural levels of lights in the room, providing the illusion of a picture frame on the wall. To further integrate the design of the TV with other interior, it comes with customisable frames which includes Walnut, Beige wood and White.
The set up of the TV is also designed to be simple, claiming to require only 15-minutes to mount the TV onto the No Gap Wall-mount. The mount uses a universal mount system built into the back, allowing for easy adjusting after being positioned on the wall. As the name suggests, the No Gap Wall mount allows the TV to be positioned flushed against the wall. With Invisible Connection, The Frame also eliminates messy cables, bringing a clean feel for the home.
The Frame will make its debut in Malaysia on 15th August with a recommended retail price of RM14,999 for the 65-inch model and RM9,999 for the 55-inch model.
