As internet speed increases and younger generation opting for streaming service rather than listening to radio or watching cable and terrestrial, Asia and Southeast Asia is ripe for such new internet services. In a time where startups are heralded as bravado for risk taking, iflix a Malaysian internet TV service provider moved into the nascent entertainment streaming space before the likes of giants like Netflix and Amazon hit the Asian shores. A move that has proved to be a wise one, iflix which offers unlimited access to tens of thousands of hours of entertainment for a low monthly price, has surpassed the one million members mark within first six month of launch.
This achievement follows on a succession of partnership and collaborations, including the recently announced partnership with Telekom Malaysia, to offer all TM Unifi and Streamyx customers 12-month iflix subscriptions at no charge, sponsored by TM. Similar program is also offered to Digi customers. There is also the “Download & Watch Offline” feature, allowing members to download shows to their device for viewing even when they are offline.
For any streaming service to hold audience and sustainability will be the library of content it offers, iflix boast having the largest library of the world’s top TV shows and movies in the region by way of agreements with over 60 of the world’s leading studios and content distributors including Metro-Goldwyn-Mayer (MGM), Disney, Warner Bros, Paramount, NBC Universal, Fox, CBS, BBC and Media Prima to name a few. It also has exclusive rights to such global breakout hit shows as Mr. Robot, Fargo, Aquarius, Minority Report, Black Sails and more, the shows are available for the first time in Asia, exclusively on the app.
Group CEO, Mark Britt commented: “We are absolutely thrilled to have achieved this important milestone in such an incredibly short period of time. Having launched our service just six months ago, I am humbled by the incredible support we have received from the industry, our partners, and most importantly our more than one million customers.” “Our extensive content offering represents the largest library of popular TV shows and movies in the region. iflix subscribers can binge on all their favourite programmes including over 1,600 seasons of over 1,000 movies and shows, all available on demand – and they can even download and watch offline, an outstanding new feature that is driving record levels of usage,” continued Britt.
Service are now available in Malaysia, Thailand and the Philippines and promises to continue roll out its service to additional key Southeast Asian markets in coming months. Each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing.
The service is priced at RM8 per month in Malaysia for unlimited access and highlights the no ads feature on its service. For new subscribers, iflix offers a complimentary 30-day trial with full access to features and content, with no credit card or payment details required.
