LG Electronics introduces what it calls the world’s first 8K (7680 x 4230) OLED TV at IFA 2018. The 88-inch 8K LG OLED TV features over 33 million self-emitting pixels, producing unmatched contrast ratio and true blacks.

As the pioneer of OLED technology, LG has a leg up in introducing this “next-generation display technology”. Not only was LG able to pioneer such technologies, but it was also able to successfully market them.

“LG’s first 8K OLED TV is the pinnacle of technological achievement and the next evolutionary step in display technology,” says Brian Kwon, president of LG Home Entertainment Company. “4K OLED played a major role in reshaping TV industry and LG is confident that 8K OLED will do the same.”