Huawei Mobile Services at Digital Game Conference (DCG) 2019 in Dubai announced the launch of Huawei’s AppTouch. AppTouch is a new digital service from HUAWEI that will provide carriers with enhanced digital entertainment services like games, videos and music.

DCG was held in Dubai where Jervis Su Jie, President of HUAWEI Mobile Services released AppTouch and provided insights to the new digital service platform.

“Digital innovations are increasingly changing the dynamics of mobile technology. At HUAWEI, we
constantly introduce innovative business solutions to carriers to drive user stickiness, improve user
experience and build ecosystem to support their digital transformation. Through HUAWEI AppTouch,
HUAWEI is providing carriers a platform to deploy up-to-date digital service more efficiently and
with access to more content globally,” Jervis said.

As of today, HUAWEI Mobile Services provided services like AppGallery, Themes, Music and others to 170 Countries for over 500 million users. The new AppTouch will provide carriers with a new way to integrate global digital content. It will provide users with digital content cloud services. These services include games, videos, and music which will flow through the carriers.

Jervis Su stated that HUAWEI’s new AppTouch will have the following advantages:

Globalized ecosystem: Through AppTouch’s aggregation of various global contents, including games, videos and music etc., carriers can easily access the global ecosystem resources by
single-point cooperation with HUAWEI.
Cloud-based deployment: AppTouch platform enables carriers to quickly deploy new digital
services.
 Multi-channel promotion: AppTouch platform integrates global top marketing channels to
help quickly reach users.
Localized operations: HUAWEI local employees are responsible for marketing and operations
to enable local operations in different countries.