HUAWEI launches nova 3 and 3i

HUAWEI launches the HUAWEI nova 3 and nova 3i, the third-generation of HUAWEI nova range. Equipped with 24MP cameras, the phones are a quad-camera powerhouse that revolutionizes the world of AI photography, while featuring a fashionable design that mimics its predecessor, the nova 2 series.

HUAWEI nova 3 features double curved 3D glass on both the front and back of the device, and underneath the front glass is the 6.3-inch (2340×1080) FullView Display, which is similar to HUAWEI nova 3i. These specs enable the display to push out bigger and sharper images than its predecessor while looking more slender and elongated. The new notched Full HD+ panel has a 19.5:9 aspect ratio, giving the device a more streamline look compared with its 18:9 counterparts.

The AI selfie feature not only captures a subject’s face with clarity, but it also comes with the most intuitive photography experience. HUAWEI nova 3 and nova 3i are equipped with dual front-facing cameras with a 24MP primary sensor and a 2MP sensor. The former is designed to capture details with its f/2.0 wide aperture lens, whereas the 2MP secondary sensor captures depth data with dedicated depth detection hardware. Working in synergy, the dual cameras produces stunning, authentic bokeh effects.

In addition, when a user is taking a selfie, the HUAWEI nova 3 and nova 3i can recognize over 200 scenarios across eight categories, including Blue Sky, Plant and Beach, and apply a unique set of optimizations for each scene, while beautifying the subject. The beautification algorithms also take into consideration how people around the world perceive beauty, and apply a different set of adjustments to people of different gender and skin color.

Real-time HDR footage preview and recording as well as five studio-quality lighting, namely soft lighting, butterfly lighting, stage lighting, split lighting and classic lighting is also supported.

The rear camera on the HUAWEI nova 3 comprises of a 24MP monochrome and 16MP RGB sensor with dual f/1.8 wide aperture, while HUAWEI nova 3i features a 16MP primary sensor and a 2MP secondary sensor. Combined, they allow the device to not just capture crisp images, but also provide greater control over the photos.

The 480fps super slow-motion video shooting feature on HUAWEI nova 3 and nova 3i allow users to capture and easily share fleeting moments. With AI machine learning, both devices support 3D Qmoji, which is a fun feature that digitally transposes the face of a user onto a digital avatar.

For the gaming-loving troop, the HUAWEI nova 3 features the Kirin 970 with 6GB RAM, while the HUAWEI nova 3i carries the Kirin 710 with 4GB RAM. Both devices can support up to 128GB internal storage, allowing users to store any data with peace of mind. Combined with the HUAWEI’s proprietary GPU Turbo, it enables a high-quality gaming experience by improving 60% of graphicsprocessing efficiency while lowering the Soc power consumption by 30%.

The HUAWEI nova 3 and nova 3i will be available in Malaysia starting 28 July 2018. Retailing at the attractive prices of RM1,899 and RM1,249 for nova 3 and nova 3i respectively, both devices can be purchased at all HUAWEI Experience Stores, display zones, authorized dealers and major telco companies.

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