Huawei Consumer Business recently announced a long-term technology partnership with Leica Camera, a co-operation with shared premium ambitions and spirit to create a powerhouse in the reinvention of smartphone photography.
Huawei rose to stardom in the smartphone world in 2012 and was the first company to sell more than 100 million mobile phones in one year in 2015. In 2016, Huawei looks to build on its success with Leica Camera: a mutually beneficial collaboration with the most iconic name in the photographic world to bring joint superior excellence to consumers.
Leica, on the other hand has been in the market for over 100 years. Leica is known to create lightweight cameras favoured by street photographers. In addition to making precision-crafted masterpieces, Leica continuously backs photographers and emerging new talent around the globe.
Richard Yu, CEO of the Huawei Consumer BG said: “We choose our partners carefully, and with this extraordinary collaboration we are offering our wide customer base and consumers the best elements of two expert brands in harmony: combining innovation and design, enhancing the user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality. Leica is a legend in the world of photography; we believe no other manufacturer has revolutionised the industry as much as them. We, Huawei, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector.”
Oliver Kaltner, CEO of Leica Camera AG said: “The technology partnership with Huawei offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices.”
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