During the CES event that was held in Las Vegas back in January 2016, we saw much unveils by various brands, which includes HTC. Known as the UA HealthBox, was the result of the partnership of HTC with world renowned fitness accessory maker, Under Armour.
UA HealthBox includes a fitness band, heart rate monitor and a smart scale that all connect seamlessly with UA Record to provide insights that empower individuals to improve their health and fitness. Following the same philosophy HTC takes when designing smartphones, UA HealthBox removes the barriers and complexity of technology with a simple to set up and easy to use system.
Wolfgang Muller, Executive Director – Connected Products, HTC, said: “Whether you are a high performance athlete or simply committed to improving your health, UA HealthBox is the only system that delivers the complete picture and provides the information and motivation needed to achieve your goals.”
The three products unveiled by HTC and Under Armour are:
- UA Band™ is designed to be worn all-day, every day. It tracks daily activity, workouts and sleep. All day activity capture allows you to set a daily goal and track progress on the band. UA Band utilizes a seamless exterior shell with a display that is discreetly hidden under an outer layer allowing the technology to disappear when it is not in use.
- UA Heart Rate™ is a compact heart rate monitor with an innovative micro snap technology designed to make it undetectable during workouts. The chest strap and removable sensor helps individuals monitor intensity and train smarter.
- UA Scale™ is a beautifully crafted, Wi-Fi enabled scale with an iconic circular design. The scale utilizes a sheet of glass with advanced conductive paint technology that enables weight and body fat percentage readings. The hidden LED display behind the glass makes technology invisible when not in use.
Robin Thurston, Chief Digital Officer, Under Armour, commented: “There are several options for consumers today when it comes to monitoring their daily activity, but no option when it comes to capturing and presenting information in a meaningful way. Most of us know more about the health of our car than we do about our own bodies. Under Armour and HTC set out to change that by going far beyond the automation of data tracking. UA HealthBox provides custom health and fitness experiences designed to guide you towards your goals.”
The UA Healthbox, which includes, UA Band, UA Heart Rate and UA Scale will cost US$400 (RM1,560). UA HealthBox will roll out to additional US retailers in the first quarter and internationally throughout 2016.
