BMW Launches Digital Mobility using Microsoft Azure

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Imagine a future where you could drive cars above ground, a robot built in the car to tell you where you’re going, estimated time of arrival and planning your daily schedule.

Well there is good news and bad news. Bad news is, up until today, there is not a technology out there that could make us drive a car on air. But the good news is, there is an in-car assistant, which could assist you. The BMW Connected, debut at Build 2016, powered by Open Mobility Cloud. Open Mobility Cloud is based on Microsoft’s Azure and now is available for iOS devices. Seen as the “future of mobility”, BMW Connected is part of the automaker’s vision.

Thom Brenner, BMW Group vice president of Digital Life, said: “Mobility needs are unique and personal and a very important aspect of our everyday life. We are really focused on how we can integrate our offerings smoothly and seamlessly into the digital life of our customers.”

To accomplish its journey management, BMW’s platform captures data from different sources such as, contacts, real-time traffic conditions and habits learned over time.

Sanjay Ravi, Microsoft worldwide managing director of Discrete Manufacturing and Automotive Industries, commented: “It’s more than what you normally do in the car. BMW Connected is focusing on the overall consumer experience throughout the journey, and before and after the journey. This requires bringing intelligence into every digital experience.”

The flexible architecture of the Open Mobility Cloud will allow BMW to easily build new service experiences, incorporate partner content and integrate networked systems like smart homes.

“Microsoft is in the connected vehicle space, bringing all the elements around the intelligent cloud, reinventing productivity and creating more personal computing,” concludes Ravi.

 

 

 

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