They say competition drives innovation, in the case of HTC its dropping price. Not very creative, but anything to attract customers these days. While some brands are in perpetual ‘cheap’ mode, at least in HTC we know the phones of good quality. Just how many smartphones you know in the market with full metal body, solidly built and feature powered, only ONE right?

The company has announced new prices for a range of models that could have serious fans and bargain hunters much to consider. Here’s what in store for you.

Effective August, HTC One X9 will be priced from RM1499 to RM1399, Desire 830 drops from RM1099 to RM999 not significant but worth a look. For those looking for something within the affordability range there is the Desire 526+ for RM399 from RM499 while the Desire 626 is now retailing for RM599 a RM100 reduction.

Great deals here for those who have been waiting to get themselves a good device with proper mobile phone pedigree and looking for a differentiating factor than the common designs in the market.