HoYo FEST, the flagship event for fans of Genshin Impact, Honkai Impact 3, Honkai: Star Rail and Zenless Zone Zero, will return from July 24 to 27, 2025 across six Southeast Asian countries including Malaysia.

Now in its fifth year, HoYo FEST will be hosted at exhibition centres across the region and feature themed booths, exclusive merchandise, fan activities, and a dedicated Artist Alley—marking the first time a gaming company is officially allowing fan-created merchandise to be sold at its own event in Southeast Asia.

HoYo FEST 2025 will also introduce a Stage Segment, inviting cosplayers, performers and fan artists to showcase their talents live. The final line-up of performers and creators will be revealed in late June.

Tickets will go on sale on June 24, 2025, at 11 am (UTC+8) via the official HoYo FEST website. Options include 1-Day Passes, Multi-Day Passes and Fast Passes, with the latter offering early entry, exclusive items and priority access.