It looks like HONOR is taking their attempt to be associated with fashion brands seriously. HONOR Malaysia has just announced a collaboration with South Korean fast fashion brand, SPAO. Having previously partnered with leading fashion brands such as high fashion label Moschino, and streetwear labels such as AAPE and the homegrown TNTCO, this announcement is in line with HONOR’s commitment to bridge the gap between high end technology and fashion.
To be honest, this collaboration makes a lot more sense compared to their collabs with Moschino and AAPE. If I can afford to get a Moschino phone case, you can be sure it’s not going to be for an HONOR phone. Trying to pair affordability and high fashion is commendable but at the price the Moschino case sold for, it made zero sense (and hopefully zero cents too).
The HONOR 20 Colour Report found that two-thirds (66%) of people believe the colours they wear can create the ultimate first impression, and more than half (53%) believe other people form opinions of them based on the colours they wear. People these days.. tsk tsk.
Understanding how insecure people can be, HONOR invested in creating the most magnificent colours for the newly launched HONOR 20 PRO. The back of the device features a Dynamic Holographic glassback, which was made in a two-stage process, supposedly with the aim of resembling pieces of diamonds.. which is a bit hard to see without squinting but hey, the back of the device does look nice. HONOR claims this makes it the perfect accessory to go with the fashionable pieces from SPAO.
Sharing similar values with HONOR, SPAO caters to the young and urban crowd, offering trendy clothing and accessories. The brand was launched back in 2009 with its first store at Myeongdong, Seoul. It made its way to Malaysia later in 2015, debuting at Parkson Elite in Pavilion Kuala Lumpur and its simple yet fashionable pieces proved to be a hit with Malaysian youths.
Both HONOR and SPAO aspire to inspire Malaysians with its offerings by combining flagship-level technology and wearable yet trendy pieces. Which begs the question, why didn’t HONOR become one of the sponsors for KLFW 2019? Hmmm..