Haier, a globally recognised brand, has steadily built its reputation on innovation and customer-focused solutions. Within the electronics landscape, it stands out for delivering cutting-edge technology that aligns with modern lifestyle needs.
This commitment has been affirmed with the Best Smart TV 2025 award from PC.com, a milestone that underscores Haier’s mission to transform home entertainment across the country.
Haier designs its Smart TVs to be far more than simple screens. They are immersive entertainment hubs created to meet diverse needs — from streaming films in vivid 4K resolution and enjoying smooth, fluid sports broadcasts, to gaming with ultra-low latency and vibrant motion clarity. Every feature is engineered with the user experience at its core.
Premium Smart TV
2025 has been a transformative year for Haier Malaysia, marked by major milestones in their Smart TV developments. A standout success was the rapid growth of its Smart QLED TV range, which combines cutting-edge picture technology with intelligent features. This momentum has propelled Haier into the ranks of the fastest-growing players in the premium Smart TV segment, strengthening its foothold both locally and internationally.
Globally, Haier has emerged as one of the most successful Chinese Smart TV brands, earning credibility and demonstrating its ability to compete on the world stage. Beyond hardware advances, Haier has invested heavily in enhancing user experience. By improving intuitive interfaces and seamless connectivity, the company has made it easier for users to navigate apps, streaming platforms, and connected devices.
A Recognition Beyond Technology
For Haier in Malaysia, winning the Best Smart TV 2025 award at the PC.com Awards is more than just an industry accolade. It reflects the brand’s commitment to creating televisions that go beyond hardware to become lifestyle essentials — connecting families, shaping culture, and enhancing the way people experience entertainment.
“This award validates our efforts to create televisions that are more than screens — they are immersive entertainment hubs,” a company representative shared. From streaming movies in vivid 4K clarity and enjoying fluid sports action to gaming with ultra-low latency, Haier’s Smart TVs are crafted to meet the diverse demands of modern households.
Haier also acknowledged that this achievement would not have been possible without the support of Malaysian consumers. The company emphasised that every vote cast was more than just an endorsement — it was a reminder that Haier is building products for real people with real needs.
Expressing his pride in the award, Mr Fan Jing, Managing Director of Haier Malaysia, highlighted both the significance of the win and the company’s future direction:
“We are honoured to receive the Best Smart TV 2025 award, and we dedicate this recognition to our loyal customers in Malaysia. This achievement proves that our focus on delivering high-quality visuals, smarter features, and immersive sound experiences is paying off. Moving forward, our direction is clear — to make Haier a household name in premium entertainment. We will continue investing in innovation, expanding into advanced technologies like Mini-QLED, and building collaborations that allow us to deliver the best in both picture and sound. For us, this award is not the end but the beginning of a new era in redefining home entertainment.”
By recognising the brand, voters affirmed Haier’s promise to create meaningful experiences, whether through family movie nights, gaming marathons, quiet evenings of streaming, or using the TV as a smart home hub.
Looking Ahead: The Future of Smart Entertainment
Haier Malaysia is set to sustain its momentum and lead Smart TV innovation into 2026 with a clear strategic vision centred on three key priorities.
As stated by Mr Fan, Haier will be expanding into Smart Mini-QLED models, designed to deliver cinema-grade visuals at home. With richer contrast, sharper brightness, and exceptional picture detail, this next-generation technology will elevate the viewing experience for Malaysian households.
Recognising that stunning visuals must be paired with equally compelling sound, Haier is also forging partnerships with premium audio brands. These collaborations aim to create immersive, theatre-like soundscapes that enhance films, music, and gaming alike, ensuring a complete audiovisual experience.
Equally important is Haier’s commitment to making advanced features more accessible. Innovations such as AI-powered picture enhancement, voice control, and smart home integration will be rolled out across a broader range of price points, allowing more Malaysians to benefit from premium technology.
