Golden Screen Cinemas (GSC) are officially launching the country’s first cinema LED screen, the Onyx. Samsung Electronics powers the Onyx, which GSC have designed as the next revolution in cinema experience. The LED theatre display delivers ultra-sharp high definition visuals and superior sound while not being overly pricey.
Moviegoers can find the Onyx LED screen at Hall 11 of GSC’s flagship Mid Valley Megamall cinema. The 33.8-feet by 16.4-feet LED screen enlivens content by displaying greater detail and colour vibrancy in 4K. It is also the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theatre display; this allows peak brightness levels of 146 foot-lambert. This gets moviegoers the most pristine whites and deepest blacks with a nearly infinite contrast ratio.
On top of that, everyone knows good video quality isn’t enough; you also need some good audio to go with it. As such, supplementing the next-generation viewing experience is world-class audio technology from Samsung’s Audio Lab and JBL by HARMAN Professional Solutions. By integrating powerful speakers on the edge of the screen, Onyx is able to establish an expanded audio “sweet spot” throughout the theatre’s seating area. Thus, audiences can enjoy a more impactful and immersive aural experience. Additionally, the hall also features plush eco-leather seats that makes watching movies a premium experience.
“Innovation is the lifeblood of Golden Screen Cinemas and we are committed to pioneering new technology and advancements that reinvent the way our customers enjoy the magic of the movies. The arrival of Onyx in Malaysia is a momentous milestone for the cinema industry, as it is poised to reshape the way we look at the cinema in the future,” says Ms. Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas.
She adds: “As a leading cinema exhibitor, we are constantly seeking ways to provide our customers great value through our range of value promotions, F&B offerings, and the latest cinema tech. We believe that Onyx complements the variety of high-quality alternative content that we offer at our cinema like e-sports, live musical performances and more, giving our customers unforgettable movie experiences that they can only enjoy with us at Golden Screen Cinemas.”
You can enjoy GSC’s Onyx hall at only an additional RM1.50 surcharge on top of the regular ticket price. Furthermore, those interested to watch Jurassic World Fallen Kingdom on the Onyx Cinema LED screen can get tickets now!
For more information about Golden Screen Cinemas as well as the Onyx hall, you can click here.
