After a series of litigation with Europes law makers for manipulation of searches and being fined for a record Euro 2.4 billion, Google is ready to comply to when Europe passes a new General Data Protection Regulation replacing the 1995 EU Data Protective Directive.

To to take effect in May 2018, the new rule will unify and standardise data protection rule across Europe and will extend the rights to its citiziens and organisation that offer goods and service online. Google has come out supporting the new regulation and is committed to complying with the GDPR across all of the services that it provides in Europe. Including products like Search and Gmail, advertising and measurement services like AdWords, AdSense, DoubleClick, Cloud services and Analytics.

Data is a valuable commodity for online tech companies, harvesting to market them to clients in the form of targeted advertising, eCommerce and other potential uses that we maybe haven’t even thought off. But the notion these companies having access to large volume of personal details of peoples private information that they themselves are not aware is frightening. EU is clearly aware of this and wants to put a block companies like Google and Facebook of taking advantage of its citizen.