Ford And Google Accelerates Together for Auto Innovation, Reinvent Connected Vehicle Experience

Ford and Google have announced their strategic liaison to forward Ford’s transformation and reinvent the connected vehicle experience. Ford also dubbed Google Cloud as its preferred cloud provider to leverage Google’s world-class expertise in data, artificial intelligence (AI), and machine learning (ML). 

As part of this new, 6-year partnership—and beginning in 2023—millions of future Ford and Lincoln vehicles at all price points will be powered by Android, with Google apps and services built-in.

Ford and Google also are establishing a new collaborative group, Team Upshift which leverages the talent and assets of both companies by pushing the boundaries of Ford’s transformation, unlocking personalised consumer experiences, and driving disruptive, data-driven opportunities. It might include projects ranging from developing new retail experiences when buying a vehicle, creating new ownership offers based on data, and more.

“As Ford continues the most profound transformation in our history with electrification, connectivity and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernise our business,” said Jim Farley, President and CEO of Ford.

Sundar Pichai, CEO of Google and Alphabet said, “We’re proud to partner to apply the best of Google’s AI, data analytics, compute and cloud platforms to help transform Ford’s business and build automotive technologies that keep people safe and connected on the road.”

As the chosen cloud provider, Google will help Ford leverage Google Cloud’s AI, ML and data analytics technologies to accelerate the automaker’s digital transformation, modernise operations, and power connected vehicle technologies with Google’s trusted, secure, and reliable cloud.

Ford, with the aid of Google Cloud is planning to further improve customer experiences for customers with differentiated technology and personalised services, accelerate modernisation of product development, manufacturing and supply chain management and track the implementation of data-driven business models.

Ford and Google shared their vision on bringing enjoyable, safer and more efficient connected vehicle experiences built to minimise driver distraction and keep customers at the forefront of technology with over-the-air updates. 

Customers will start to get the benefit from unique digital experiences built on top of the Android operating system and with Google apps and services built-in commencing in 2023 with Google Assistant, Google Maps and Google Play.

Android in the car also enables Ford and third-party developers to build apps that provide a constantly improving and ever-more-personalised ownership experience.

“This integration will unleash our teams to innovate for Ford and Lincoln customers while seamlessly providing access to Google’s world-class apps and services, ” said Farley.

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