Fitbit, a leader in connected health and fitness market, signed an agreement with Tmall.com, a company under the famous online store, Alibaba.com. The main mission of this signing is to, help people achieve a healthier, more active lifestyle, the partnership will introduce the Fitbit® platform to hundreds of millions of people across the country.

As part of this arrangement, Fitbit will establish a major retail presence on Alibaba’s Tmall.com online shopping site as one of Tmall’s key brand partners. Tmall will also aim to help Fitbit become one of the first 10 global brands within Tmall’s electronics category to achieve 10 million fans in Asia.

Hao Li, GM of 3Cs Business Unit of Alibaba, said: “Alibaba is the gateway to China for international brands seeking to access one of the world’s largest consumer markets, and we are pleased to announce this partnership to provide Chinese consumers greater access to Fitbit products. Across China there is a growing interest in personal health, fitness and overall well-being, and we see very strong demand from our customers in these categories – specifically for Fitbit devices. We look forward to leveraging Fitbit’s leadership in the emerging field of connected health and fitness to connect our consumers with the budding national fitness craze.”

Fitbit recently announced it had shipped more than one million Fitbit Blaze devices in its first month of availability in the U.S., Europe, Australia and South Asia. The company also announced that more than one million Alta devices have shipped since it went on sale in the U.S. in March.

“Since 2014, we’ve seen steady growth in the market as Chinese consumers become more aware of how Fitbit devices enable you to live a more balanced, more active life. Like millions of people around the world, Chinese consumers are finding that Fitbit can help you to make small changes, like walking more, that can add up to big health and fitness benefits,” said Woody Scal, Chief Business Officer at Fitbit.

On Super Brand Day, Fitbit will be one of the most promoted products on Tmall.com, with strong traffic directed to Tmall.com’s Fitbit page. Super Brand Day will extend Fitbit’s exposure to millions more Chinese consumers, helping build brand and category awareness across China.