Millions are conducting their business on social media, mostly use Facebook and Instagram to promote and create awareness to their customers. This method has now become extremely crucial for some businesses who have manage to harness the power internet marketing.

Facebook, the global leader in social media had recently announced a new feature on its application called Shop Page, now this cool service is made available in across Southeast Asia. This free feature is designed to provide businesses with a new way to showcase their important and relevant aspects like the products they are selling on their Page, like a catalogue.

Nadia Tan, Head of small and medium businesses (SMB), Southeast Asia, Facebook, said, “Many small businesses in Malaysia currently use Facebook Pages to run their businesses by using posts and messages to share products with the people who follow them. With the Shop section being rolled out in Malaysia, we are greatly improving this experience by allowing businesses to feature their products in a more visually appealing way, and this also enables people to buy those products through messaging.”

Nadia added that Facebook is committed to helping small businesses better connect with the 18 million people on Facebook in Malaysia and, ultimately, to help them grow their businesses.

Among the features in the new Shop section are Merchandising, Purchase, Subscribe, and Advertising. Merchandising allows businesses to showcase products with “Featured Products” while Purchase is a message button next to the product allows customers to contact the seller to learn more and arrange purchase. Through the Subscribe button, users can Subscribe to a Shop section to receive new product updates and other notifications from businesses. The Advertising function enables businesses to easily create an advertisement featuring the product.

Azri Walter, proprietor of Walter’s Barbershop in Bangi, started using Shop on Pages to promote his business to the online community.

Commenting on the impact of Shop on his business performance, Walter notes, “Since Walter Barbershop started using the Facebook Shop feature, we saw a gradual increase in sales. Products became more noticeable and attracted customers to check our Page.”