
“Our community and business had another good quarter,” said Mark Zuckerberg, Facebook founder and CEO. “We’re particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services.”
The above statement from head honcho gives a pretty indication where the Facebook is heading with its business model. In another spectacular three months, the social network site has recorded a staggering leap in revenue and profits. Second quarter for 2016 closed with $6.2 billion in revenue compared to $3.8 in 2015, that’s a 63% jump, and grab a hold of this..net profits stood at 186%. A clear indication that the tech stock sector in US is healthy and robust. Microsoft’s recent quarterly announcement was also above expectation with only Apple showing a slight slow down.
facebook has monitised its assets efficiently and has been vital for growth, the move into video has also been a definite game changer, as these type of content can garner more attention and advertisers are willing to pay more.



