Facebook Helps Small Businesses Succeed in a Mobile World

Wire

Facebook Helps Small Businesses Succeed in a Mobile World

Facebook updated and added new features to its mobile solutions for advertisers after hitting 5 million active advertisers on its platform.

The features aim to boost small businesses by allowing customers to learn more about products, visit websites, download an app, or even send messages.

The Ads Manager App has been optimised to increase the ease of managing ad performance and gain insights. Users can see how ads for their Pages are performing and compare the performance week by week all at a glance.

New navigation allows users to switch between accounts and even select up to five ads for side-by-side comparison. One-click options have also been introduced to reinstate high-performing ads and refine or add new interests to audience targeting.

Businesses are looking for faster, easier, more cost efficient ways to create new content – and Facebook pushed out Mobile Studio to answer that demand. It’s a way to create ads using only a mobile device. Mobile Studio offers important tips and simple tools to help you bring your businesses to life without eating up time, energy or resources.

In November 2016, Facebook announced a single inbox to manage communications across Facebook, Messenger and Instagram within the Pages Manager App. Facebook is now expanding these capabilities to desktop to better allow businesses to keep up with customer communications.

Aside from that, Facebook has made it easier to run global campaigns from anywhere and created new solutions that help businesses connect with new customers including international Lookalikes to help businesses find new people that look like their best customers in other countries and Worldwide Region targeting to help businesses set up a global campaign and find efficient conversions.

To get more insight into how businesses grow, Facebook created the Facebook Small Business Council, which features stories of dedication, passion, and resilience from more than 40 businesses across a variety of industries and geographies. Small Business Council has been launched in the US, India, Brazil and Germany with plans to announce councils in more countries later this year.