After the whistle blowing and months of investigation, the social media network embroiled in one of the biggest internet scandals in recent years, the US Federal Trade Commission finds Facebook breaching guidelines and face a multi billion dollar fine.

Having denied having to know anything about user data manipulation by Cambridge Analytica the firm in the epicenter of the whole scandal, Facebook’s ignorance of how third party apps extract peoples information or how they use the platform to coerce users to make decision a certain way is really not acceptable. Mark Zuckerberg, founder CEO of the company has since agreed that Facebook needs to act more responsible and to be more proactive in protecting user privacy. The expose questions tech giants who offer free service in return for user data who in then monitor their conversation, online behaviour, pictures and video posted which are all datasets that can reveal so much about its users.

This is not the first time a Silicon Valley giant is being fined, mid last year Google was levied a whopping Euro 4.3 billion penalty for abusing its dominant position for its Android operating system. While the amount will not dent the company’s financial standings, the right signal has to be sent to these young CEO’s that they have a serious responsibility safeguarding data and also not abusing them for their personal gains. We understand its business but there has to be ethics and morality in what they do.