Getting caught in an unexpected traffic due to road closure for a marathon or bicycle race can be distressing. Even more when your traffic management tool of choice, Waze did not warn you beforehand on the impending congestion.

Since working with municipals and authorities, the app is now launching of Waze Global Event Partner Program to assist organiser at stadiums, marathons and other event worldwide to outsmart event-related traffic and better communicate road information with its attendees and broader community. This new feature will help the 50 million monthly active Wazers globally, there are already more than 4,000 events successfully supported to date, the program will provide partners with custom access to its traffic management technologies and communications channels in exchange for partner’s advanced and real-time road closure and traffic information.

“If you’ve ever driven to a stadium on game day or gotten lost navigating around marathon routes, you know it can be a frustrating start to an anticipated event,” said Orit Yehezkel, Head of Localization at Waze. “Through the Waze Global Event Partner Program, we are working directly with partners to alleviate this pain point for attendees, extending a quality event experience to include the roads and parking lots. Together we can optimize traffic flow to get attendees into venues more quickly, yielding happier fans and potentially greater revenue from concessions, meet-and-greets, souvenirs and more!”

Acceptance into the program is largely determined by the quality of the local Waze network as well as partners’ promotional and marketing commitment to drive attendees to use the app and improve the quality of the data both parties receive.