Domino’s Pizza Enterprises Ltd (Domino’s), a trailblazer in pizza delivery, is reshaping the food delivery landscape with the launch of its groundbreaking e-bike, the “dxb.” Featuring an integrated fan-forced oven and cutting-edge shock absorbers, the dxb is set to redefine the pizza delivery experience.

CEO Don Meij’s Vision:
Domino’s Pizza Enterprises Ltd Group CEO and Managing Director, Don Meij, expressed the company’s dedication to enhancing the delivery experience. He stated, “The dxb is the next exciting milestone in our quest to ensuring your pizza reaches you in record time without compromising on quality or taste.”

Highlighting the company’s commitment to sustainability, Meij explained, “Our new e-bike concept is a testament to our dedication to delivering not only great-tasting pizzas but also making a positive difference for our people, customers, food, communities, and, of course, our environment.”

International Rollout:
The dxb will be gradually introduced in select locations across Domino’s 12 markets, including Malaysia, marking an initial exploration into the future of pizza delivery. Domino’s Pizza Malaysia CEO, Shamsul Amree, expressed excitement about the opportunity for the Malaysian market to experience this innovative concept.

Domino’s Group Chief Environmental, Social, and Governance (ESG) Officer, Marika Stegmeijer, emphasized the company’s commitment to reducing its carbon footprint by investing in electric delivery modes.

As the food delivery landscape evolves, Domino’s “dxb” represents a bold step towards the future. Pizza lovers can anticipate their favorite pies arriving hot, fresh, and perfectly delivered, setting a new standard in the industry.