Unlike the Kuala Lumpur city logo design which received  a backlash from the public on its mundane design, Instagram’s new logo for its service has a background story for the simplistic tone colour. However, its still a far cry from what the earlier logo looked like and what it could be, why the cheap design change, did instagram use the same agency as DBKL? As part of the camera design with a rainbow background design goes (we will keep it that for now) Instagram also roll-out new features for its layout, boomerang and hyperlapse applications.

According to its official blog, Instagram has made changes within the application and not just the exterior appearance. As I launched the app on my smartphone, I found out that the back ground colour was not the original white, blue and grey but it is all white now! Well that’s a bummer, cause I was really getting comfortable with the previous look, so whatever change they made, its not compelling.

If Instagram speaks so highly of “its life and colour”, why is there only a plain background? Please do leave us your comments. We would like to know how you find the new interface and design.