Lomography just pushed out the Lomography Simple Use Film Camera – as it names suggest, it’s meant to be a no fuss, straight forward point and shoot film camera.

Yes film. No digital here.

It’s preloaded with three different films (as in different camera, not all three in one, mind you) so you can more or less buy and shoot straight out of the box. Meant as a disposable, it comes with flash.

Nothing new really, I remember days as a child shooting with a disposable, with the clicky wheel that you have to keep spinning with.

The “new/old” camera comes in three options, preloaded with different films. Comes in with Colour Negative ISO 400 for a classic analogue photo, moody monochrome with Lady Grey ISO 400, or purple tinted with a Lomography exclusive colour shifting LomoChrome Purple ISO 400.

The cameras loaded with Colour Negative film or LomoChrome Purple film also come with three different Colour Gel flash filters in yellow, magenta and cyan. Slide over the flash for different hues.

You can reload with 35mm film, but Lomography warns you might get some light leaks, and it’s a tricky process. Although if you’re the artistic type, it might be a chance for some interesting shots.