Dell Technologies has introduced its 2025 Dell Technologies Partner Programme, aimed at accelerating growth and collaboration across Storage, Client, Networking, and AI.
Country Manager for Dell Technologies Malaysia Saravanan Krishnan said, “At Dell Technologies, winning together is our north star – we believe that creating exceptional outcomes is only possible through strong partnerships across our ecosystem. Our 2025 Partner Programme is poised to accelerate innovation throughout our shared ecosystem, allowing us to address the largest opportunities in the technology industry today and unlock growth in the AI era.”
Key Enhancements in the 2025 Partner Programme
- Growth incentives: Titanium partners can earn a new 2% Storage+ growth incentive and an incremental 1.5% Client growth incentive for meeting quarterly targets.
- PC refresh opportunity: Dell’s new AI PC portfolio allows partners to leverage the Client growth incentive and recognition of consumer products towards base rate eligibility.
- Compete Select rebate: All metal-tier partners can earn an incremental 4% rebate when winning new business with Dell Storage, Data Protection, or Client+ solutions.
AI-Focused Opportunities
The programme supports AI-driven enterprise adoption with access to Dell’s AI Factory portfolio and:
- AI Networking Multiplier: A 3X multiplier on the Dell PowerSwitch Z-series.
- Enhanced AI competency training to help partners position Dell AI solutions effectively.
New Market Expansion and Sustainability Initiatives
- Dell Services: The 3X services tier revenue accelerator remains in place for storage-attached services and APEX subscriptions.
- Environmental impact: Partners gain access to tools such as an energy efficiency calculator, Product Carbon Footprint reporting, and sustainability training resources.
Strengthened Partner Engagement
- Compete Select builds upon Partner First Strategy for Storage, making 99% of customers partner-first for storage.
- Integrated technology tools provide partners with insights based on past engagements.
- Faster quoting process with pre-configured storage, client, and server bundles.
- Incentive Simulator launching in early 2025 to help partners calculate potential deal incentives.
Senior Vice President for Dell Technologies Manish Gupta added, “With predictable engagement and tailored rewards, Dell is committed to leveraging new growth opportunities and driving greater impact hand-in-hand with our partners. The 2025 Partner Programme will enable deeper collaboration such that we continue to win with our partners and uncover new routes to shared growth and success in the years ahead.”
