Xiaomi has been honoured with The BrandLaureate World’s e-Branding Award – Brand of the Year 2020 in Smartphones & Devices. The award which is from The World Brands Foundation is in recognition of the company’s distinct brand achievements during the pandemic. Plus, The Brand of the Year 2020 Award further recognises the achievements and success Xiaomi has made in Malaysia.
Xiaomi is the third-largest smartphone brand in the world and within the top five smartphone brands in Malaysia and Southeast Asia, according to Canalys in 2020 Q3 and made it to the Fortune Global 500 list, ranking 422nd.
““We are proud to have received such a prestigious award by TWBF. Xiaomi consistently pushes the boundaries to ensure that our products are innovative and of high quality to stay ahead of technological trends and to cater to the changing demands of our customers. We believe that our mission of relentlessly building amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology is what keeps us competitive and the best choice for our consumers, not just in Malaysia but globally as well,” said Mr. Nicolas Shi, General Manager, Xiaomi Malaysia and Singapore.
The commitment of Xiaomi to remain ahead in the industry in challenging circumstances, to bring consistency and longevity to its company and brand is indeed admirable and in line with the theme of the award,’ TO BE SEEN, BE HEARD, BE KNOWN & BE REMEMBERED’