Communications and Multimedia Content Forum of Malaysia (CMCF) Chairman Ahmad Izham Omar, during the company’s 16th annual general meeting, which was held at One World Hotel, revealed plans for leading “Responsible Content Standards” .

Izham said: “We’ve been tasked with reviewing the Content Code in meeting with the changes in the ever-expanding business sector. The challenge is a painstaking process as new elements in the communications and multimedia industry may require us to address instances where information published is unverified, unsubstantiated, and may even border on false allegations.”

In Addition, Izham said that the CMCF will work jointly with industry experts in delivering an updated and pragmatic second edition of the Content Code. In the recent years, CMCF has continued raising awareness for self-regulation through road shows, events, industry dialogue sessions, seminars, and training programmes in schools, colleges, MCMC regional offices, and government agencies. According to Izham, CMCF is committed to continuing with its “What You Do Sticks With You” campaign through fresh initiatives in reaching the masses.

CMCF started this year with the successful introduction of the “Industry Guideline for the Advertising of Slimming Products and Services”, developed in consultation with the Ministry of Health. Apart from functioning as a strategic partner, CMCF’s relationship with MCMC has matured to the extent that it now operates as a “think tank” on matters relating to content and self-regulation.

The primary goal for CMCF this year is elevating the body’s stature as it aims to evolve as the best self-regulatory forum in Malaysia.