LG Display kicks off the CES competition with the world’s largest 88-inch 8K OLED display.

Slated to be on display at CES 2018 in Las Vegas happening next week, the display boasts highest resolution with 33 million pixels (7680×4320). For comparison sake, that is 16 times more than FHD (1920×1080) and four times more than UHD (3840×2160).

“The successful development of the world’s first 8K OLED display is a milestone for the 8K era and underscores the exciting potential of OLED,” said In-Byung Kang, Executive Vice President and Chief Technology Officer at LG Display. “OLED is clearly a next-generation technology leader and for this reason, LG Display is accelerating its research and development into OLED so that we can provide differentiated products to customers and markets.”

The display boasts a higher resolution without compromising brightness.While rival Samsung has moved on to QLED displays, LG not hold reign as the sole large-size OLED display maker in the world, using its in-house innovations in panel design and fine processing to create 8K resolution OLED displays.

According to a statement from LG, “DisplayMate, a professional, US-based display-testing and rating body, praised OLED TVs in a recent report as visually indistinguishable from perfect with the highest absolute colour accuracy, the highest absolute luminance accuracy, and the highest contrast ratio.”

The 8K display will be on showcase at LG Display’s booth (#N 228) in the North Hall Meeting Room of the Las Vegas Convention Center during CES 2018.