Celcom announced its sponsorship with Badminton Association Malaysia(BAM), yesterday. The sponsorship is aimed to revive the glory days of badminton and a promise for greater digital heights in Malaysia with consistent programmes and engagement activities.

Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad said: “We are deeply humbled to be part of this epic sporting activity that has been a favourite with Malaysians for a long time now. Celcom Axiata greets with pride the role to be the main sponsor for the future badminton history. Badminton has been one of the nation’s core sporting events that brings prominence and international recognition as well as it is being committed in the Government’s plan to achieve sporting excellence, Celcom Axiata’s sponsorship is not only fitting but also aligned with the Government’s initiative.

Following the agreement, which makes Celcom as the main sponsor, Celcom will assist BAM to carry out an assorted range of engagement programmes and initiatives for the future of badminton in the country, with partners and fans nationwide via Celcom Axiata’s digital sphere and revitalise the game’s glory days once again.

BAM Acting President Tan Sri Mohamed Al-Amin Abdul Majid, commented on the agreement: “I believe that Celcom Axiata’s image of dynamism and vibrancy that is highly recognised by Malaysian youth, will spur Malaysian badminton to greater heights.