For the consumer who are looking to get onto the photography hobby, Canon has just announced their latest models here in Malaysia – the Canon EOS 77D, EOS 800D and EOS M6. All three models are now available at all Canon Image Square and authorized dealers nationwide.

The EOS 77D is the company’s latest entry to the hobbyist who are looking to upgrade their photography tools and skills. For those who are looking to enter the photography hobby the EOS 800D meanwhile comes with easy-to-use modes for first time photographers who wants to sharpen their skills to take better photos. In the mirrorless market, the EOS M6 offers enthusiast-level photography features in a compact body and rangefinder design that can appeal to both aficionados and advanced photographers alike.

Speaking at the launch event, Andrew Koh, President and Chief Executive Officer of Canon Marketing (Malaysia) Sdn. Bhd., said that the imaging industry underwent a massive evolution over the past few decades on a global basis, and Canon is constantly at the forefront of innovation in this fast-paced market. “As this year is also Canon EOS System’s 30th year anniversary, its milestone of evolution can be seen in the three cameras that we are introducing today,” said Koh.

Features such as the fast and precise Dual Pixel CMOS AF are present in all of the cameras launched, as well as the new DIGIC 7 image processors for high picture quality with every press of the shutter. Print up to A3, with the output of all of the cameras with ease. All three also comes with Wifi/NFC/Bluetooth connectivity built in.

The EOS 800D comes with the new Guided Mode to guide photographers in capturing better photos out of the box. Beginners will be able to familiarize themselves with their first DSLR and further enhance understanding of different shooting modes. At only 485 grams (body only), it is a light preposision for any photographers to carry around, without lugging heavy bodies and breaking the back. The fully articulated LCD screen also helps during composition and even selfies.

Having best in-class imaging technologies – the EOS 77D is designed to appeal to enthusiasts, who are looking to sharpen their skills and step up to a higher DSLR tier. The camera now features a top LCD panel, as well as dual control dials for image settings.

As a compact camera, the EOS M6 bridges the world of compacts and interchangeable lens cameras. The combination of Dual Pixel CMOS AF, APS-C approx. 24.2 MP CMOS sensor, and DIGIC 7 significantly improve image clarity with emphasis on high ISO speed shooting.

Looking to get one? Head to the stores now to get one for your own. The EOS 800D will start from RM 3,299 body only, the EOS 77D will be priced at RM 3,799 for the body, and the EOS M6 will be carrying a RM 3,409 for the body only. There are also models with kit lens available.

In the mean time, do check out our interview with Jeffrey Kung, Head of Consumer Imaging & Information Division,  Canon Marketing (Malaysia) Sdn. Bhd in our new segment, ‘5 Minutes with‘, right here.