Winner of the “Digital Disruptor of the Year” title has been bagged by Boost in the recently held 2nd annual IDC Digital Transformation Awards (IDC DX Awards) at the Digital Transformation Summit held at Aloft KL.
This comes after their local digital transformation initiatives in the country and the title honours their milestones in the field of digital transformations through the application of digital and disruptive technologies.
Established in 2017, Boost is homegrown here in Malaysia. With 3.2 million users (and rising), they also have 43,000 online and offline touchpoints around Malaysia. Boost’s merchant base comprises of three categories – cash-based merchants like hawkers, night-markets and food trucks, established store front merchants and online merchants. With this merchant base, Boost aims to be Malaysia’s preferred mobile wallet app.
“We are ecstatic yet humbled to receive this recognition as the Digital Disruptor of the Year, especially within a rapidly evolving digital payment space in Malaysia. From inception, the evolution of Boost has been based on one key philosophy – to revolutionize the way consumers transact in their daily lives. Our approach has always been to create customer-centric services that offer seamless, simpler and convenient digital solutions. At Boost, that meant focusing on understanding consumers’ everyday pain points and resolving them through digitizing cash and services”, said Christopher Tiffin, CEO of Boost.
6 other categories were presented at the IDC DX Awards. The winners are:
- Digital Transformer of the Year – CIMB Bank Berhad’s CIMB EVA
- DX Leader of the Year – Dato’ Amiruddin Abdul Satar, Managing Director and President of KPJ Healthcare Berhad
- Omni-Experience Innovator of the Year – Hong Leong Bank Berhad’s Predictive Customer Intent CRM System
- Information Visionary of the Year – Suruhanjaya Syarikat Malaysia’s (SSM) MYDATA
- Operating Model Master of the Year – Air Asia Group Berhad’s Security Solution for Online Booking
- Talent Accelerator of the Year – Astro Malaysia Holdings Berhad’s Digital Culture Accelerator Program
